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How to Network at a Conference

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  • How to Network at a Conference


    How to Network at a Conference


    Conferences provide excellent business opportunities if you know how to network effectively.
    Part 1 of 3: Getting Ready to Network
    Have concrete goals in mind. You can't talk to everyone at a conference, so it's a good idea to go in knowing what you want to get out of it. Do you hope to find an "in" that will eventually lead to a job offer? Do you want to garner more business for your company? Perhaps you simply want to meet people in your line of work and foster a deeper connection with others in your industry.
    Your goals will influence which panels you attend and which people you seek to meet.
    Remember that you’ll be more successful if you’re open to other people’s pitches instead of just trying to push your own agenda on people.
    Research the attendees. It's important to know who your fellow attendees will be and what their specializations, business, or expertise is. In particular, look up the people who will be presenting at the conference. They are the influencers who can help you get better connected to your industry, or who may even be able to share ideas with you or give you a little time to talk through projects you're working on.
    Take the time to visit the presenters' websites and learn about their backgrounds.
    If the big names floor you, and you're feeling intimated by the thought of being surrounded by experts, take a deep breath and think about the opportunity that stands before you.
    Consider emailing people you want to meet. Introduce yourself to key people and let them know that you look forward to hearing their talks and meeting them in person. They will, most likely, email you back and thank you. Now you'll have a bit of history to fall back on when you see them at the conference.
    Create a schedule. Figure out which panels and presentations you want to attend, and map out a schedule accordingly so you don’t miss anything important.
    Dress for the occasion. Look at the conference website to get a sense of the style you should go for. Don't forget to bring breath mints, a comb, and other items that will keep you looking and smelling fresh throughout the day. Conference days tend to be packed from early in the morning until late at night, so plan accordingly.
    Bring business cards. Passing out business cards is an effective way to give out your contact information, although some people might prefer to enter your details directly into their mobile devices. You should also plan to carry a business card binder so you can keep track of other people's cards, too.
    If you don't have business cards, it's worth it to get some made. Keep the design understated and professional. At the bare minimum, make sure the cards have your name, email address and phone number, and the name of your company or your occupation.
    If you're terrified of giving out a business card, role play giving a business card to someone with a family member or friend. Introduce yourself first ("Hi! I'm Layla. I emailed you about your web series last week.") Then practice steering the conversation away from you and onto the other person by asking open-ended questions.

    To be continued…
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